Logo Design. Global Brands [Compact]
저자: Julius Wiedemann
역자:
구분: 원서
발행일: 2019년 08월 17일
정가: 37,000원
페이지: 608 p
ISBN: 978-3-8365-7675-8
판형: 140×195 | 1.05 kg
출판사: TASCHEN
Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals’ corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today’s visual culture.


Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ​​such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.


『Taschen Compact』 시리즈의 특징

합리적인 가격으로 다방면의 주제를 아우르는 문화적 동반자인 TASCHEN Compact 시리즈!
1980년 문화 고고학자들과 함께 작업하기 시작한 이래로, TASCHEN 브랜드는 접근 가능한, 열린 시각의 출판을 지향하고 있다. Bibliotheca Universalis 시리즈는 약 100가지의 이 시대 가장 사랑받는 타이틀로 깔끔한 판형을 갖추고 있어 미술, 인류학과 성에 관련한 당신만의 소중한 서재를 만들 수 있다.

결코 지루하지 않으며 언제나 즐거운, 독서를 좋아하는 이들에게 기쁨이 될 것이다!
















The editor
Julius Wiedemann
studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.


 
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