Menu Design in America [Compact]
저자: Jim Heimann , Steven Heller , John Mariani
역자:
구분: 원서
발행일: 2018년 12월 23일
정가: 25,000원
페이지: 592 p
ISBN: 978-3-8365-2029-4
출판사: TASCHEN
Appetite for art? Gastronomy meets graphics in this comprehensive survey of printed restaurant menus. Showcasing some of the best examples of this culinary graphic art, this updated edition serves not only as an extraordinary collection of paper ephemera, but also as a history of restaurants and our evolving eating habits.

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.

Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out.

An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.


『Taschen Compact』 시리즈의 특징

합리적인 가격으로 다방면의 주제를 아우르는 문화적 동반자인 TASCHEN Compact 시리즈!
1980년 문화 고고학자들과 함께 작업하기 시작한 이래로, TASCHEN 브랜드는 접근 가능한, 열린 시각의 출판을 지향하고 있다. Bibliotheca Universalis 시리즈는 약 100가지의 이 시대 가장 사랑받는 타이틀로 깔끔한 판형을 갖추고 있어 미술, 인류학과 성에 관련한 당신만의 소중한 서재를 만들 수 있다.

결코 지루하지 않으며 언제나 즐거운, 독서를 좋아하는 이들에게 기쁨이 될 것이다!















The editor
Jim Heimann
is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best-selling All American Ads series.

The contributing authors
Steven Heller
is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

John Mariani is food and travel columnist for Esquire Magazine, wine columnist for Bloomberg International News, and author of The Encyclopedia of American Food & Drink, America Eats Out, The Dictionary of Italian Food and Drink, and How Italian Food Conquered the World.


 
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